# Who runs What's Most Searched?

https://whatsmostsearched.com/about/

Updated 06:43 UTC, 25 September 2026

What's Most Searched is an independent site run by Durellem Ltd. It is not affiliated with Google. The pages compare published estimates of search volume. Analysis by What's Most Searched. Raw data: Google Trends.

## Who is behind it

[Kevin Ivarson](https://www.linkedin.com/in/kevinivarson) founded What's Most Searched. The daily videos are on YouTube at [@whatsmostsearched](https://www.youtube.com/@whatsmostsearched), and the company page is on [LinkedIn](https://www.linkedin.com/company/145300305/).

## Open data

The daily trending archive is free to download on the [open data](https://whatsmostsearched.com/data/) page. It is What's Most Searched's analysis of the Google Trends lists for each finished UTC day. Monthly search volumes are not in that download.

## Contact

- General: hello@whatsmostsearched.com
- Press: press@whatsmostsearched.com
- Data requests: data@whatsmostsearched.com

How to cite: What's Most Searched (whatsmostsearched.com), analysis of Google Trends in 48 countries, 25 September 2026.
JSON: https://whatsmostsearched.com/api/v1/index.json
RSS: https://whatsmostsearched.com/feed.xml